"Okayama Hareiro Campaign 2025" will be held from July 19th to October 31st!

During the period, we will be holding various events around Okayama Prefecture with the main themes of "art" and "food," and we look forward to welcoming you there.

[Implementation period]

Saturday, July 19, 2025 - Friday, October 31, 2025

[Major projects]

◎Art-related projects

Jenzhong Liang [Echoes echoing through the mountains] 2024 The Forest Festival of the Arts Okayama

・Art tour bus that tours the permanent installations of the Mori Art Festival

・"mt project Kagamino " decorates the legacy of the Mori Art Festival with Masking Tape

・Shuttle buses to tour the exhibits in the Uno Port area of the Setouchi Triennale 2025 venue

・"Fukiya Art Exhibition" will feature a fantastic lighting production with the streets painted in Japan Red.

◎Food-related projects (Sunny Country Gastronomy※)

・"Okayama Fruit Picking Bus" where you can enjoy Grape Picking

・" Mishima Gourmet Boat Tour" to experience the charms of each island in the Kasaoka Islands, including their local cuisine

・A large-scale gourmet event in collaboration with Kagawa Prefecture: "Okayama x Kagawa Connecting Food Expo"

・Enjoy a French lunch featuring grapes at the "Vineyard Restaurant" and wine tourism where you can taste wines from microwineries all over the prefecture

*Gastronomy in the Land of Sunshine: Gastronomy is the study of fine food, and is a special dining experience that is unique to Okayama, nurtured by the rich ingredients, customs, traditions, and history of the land of sunshine.

◎Plans to enjoy the night in Okayama

・Enjoy solving mysteries at the Ohara Museum of Art and Kurashiki Archaeological Museum Mystery Tour at night

・"Night Museum" - Enjoy the night art museum ( Bizen City Museum of Art) while listening to live music

・"Hiruzen Stargazing and Star Concert" - surrounded by starry skies and music in a candlelit garden

・" FANTASY GARDEN（GENSO-TEIEN） in Summer" at Okayama Korakuen Garden and "Summer U-jo (Crow Castle)Togenkyo " at Okayama Castle

◎History and cultural projects

・"Special Historic Site Old Shizutani School Zazen Experience" in the National Treasure lecture hall

・"Kibi Romance Free Circulation Bus" tours the Kibiji area where the Momotaro legend was born

・"Hiruzen Lacquerware Experience Tour" - A workshop where you can experience lacquering, etc., led by a woodworker from the United States who has become a new leader in traditional crafts.

◎Others

・Digital stamp rally around the prefecture guided by an AI voice character

・"Star Tour Mobile Point Rally" to visit astronomy and starry sky related facilities in the astronomy kingdom of Okayama

・Operation of tourist trains "SAKU-bi SAKU-ra" and "La Mall de Bois"

[Implementing Body]

Sunny Okayama Tourism Campaign Promotion Council

Okayama Hareiro Campaign 2025 | Planning and Contents

Okayama Hareiro Campaign Special Website (Japanese)