Setouchi Guide's "Sea Firefly Fantasy Night Tour," held in Tamano City , Okayama Prefecture Prefecture, has been selected as a finalist for the "Japan Travel Awards 2027."
2026.08.21
Setouchi Guide's "Sea Firefly Fantasy Night Tour," which is held around Uno Port in Tamano City , Okayama Prefecture , has been selected as a finalist for the "Japan Travel Awards 2027," one of the largest tourism awards in Japan*.
The Japan Travel Awards is a tourism award established in 2021 with the aim of "creating a better society through tourism." It discovers and recognizes attractive tourist destinations and experiences throughout Japan that value consideration for local communities and the environment, acceptance of diverse travelers, and preservation of local culture, designating them as "places that inspire."
For this 6th edition, a record-breaking 293 entries were submitted. From these, 17 regions and companies were selected as finalists.
A night tour to experience the magical lights of the Seto Inland Sea
The "Sea Firefly Fantasy Night Tour" is a night tour where you can observe the fantastical blue light emitted by sea fireflies and bioluminescent plankton in the Seto Inland Sea.
The organizers, who have been pursuing this light for over 16 years, planned this event with the hope that "locals will rediscover the nature of the Seto Inland Sea, which is not well known even to locals, as a source of regional pride." It is an experience in which you can enjoy the mystical light floating on the dark sea while also learning about the rich natural environment of the Seto Inland Sea.
From August to October 2026, on-site judging will take place, with final evaluations being conducted from perspectives such as inbound tourism, sustainability, and accessibility. The winners are scheduled to be announced around early January 2027.
Experience the blue light created by nature that appears over the Seto Inland Sea at night. Be sure to try this special night tour unique to Okayama.
*Based on the number of entries for domestic tourism awards, according to the organizers (as of August 2026).
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