Okayama
Okayama / Bizen
Things To Do

Nishinoya Group

Japan, Nibori Higashi 1077, Akaiwa City, Okayama Prefecture, 701-2434

The Nishinoya Group, which operates mainly in the Mimasaka region of Okayama Prefecture , is a tourist complex centered around "travel restaurants" that were founded in Showa. With multiple locations along the Chugoku Mountains and Mimasaka Road, it has become a popular rest stop for drivers and a dining base for tour groups. Offering local cuisine that emphasizes locally sourced ingredients, such as Okayama's famous festival sushi and Horumon Udon (offal stir-fried udon), it also plays a role as a hub for promoting the region's food culture. Furthermore, beyond just dining, the facility incorporates hot springs, a golf course, a tourist farm (fruit picking), and pottery workshops, developing into a stay-type facility where visitors can enjoy "eating, playing, and experiencing" all in one place. It has grown into a multi-purpose tourist hub used not only by tourists but also by local residents. Currently, it serves as a stopover point for tourists visiting the Mimasaka region, supporting the local economy and tourism development.

Business Time

Opening hours vary by facility. Please check the official website for details.

Telephone number 086-958-2131
Website https://nishinoya.co.jp/
Language 日本語

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