Enjoy strawberries at Fruit Kingdom Okayama

Strawberry sweets for strawberry picking! Enjoy delicious fruits even in winter at Fruit Kingdom Okayama. We will introduce you to information on how to enjoy Okayama's strawberries in season, including popular strawberry brands, strawberry picking spots in the prefecture, popular sweets and events using strawberries, and more.

Okayama prefecture's new brand "Haruichigo"

“Hare Ichigo” is the unified brand name for strawberries produced in Okayama Prefecture, which are known for their beautiful color and shape, rich sweetness, and aroma. The strawberries are grown in the sunny country of Okayama, where they are exposed to the full sun. The strawberry was named ``Haruichigo'' to convey that it is a high-quality strawberry suitable for a ``Hare's Day'' gift. It is characterized by its sweetness that fills your mouth with just the right amount of acidity and freshness, and even the red flesh. *"Haruichigo" is a registered trademark of Okayama Prefecture.

Main strawberry varieties grown in Okayama

Various varieties of strawberries are grown in Okayama Prefecture. There are many unique flavors and textures. Find your favorite strawberry.

Beni-hoppe
Akihime
Oishi-Berry
Yotsuboshi
Sagahonoka
Kaorino
Yumenoka
Sachinoka

[Red cheeks]

It is characterized by the fact that the inside of the fruit is dyed bright red. Although they are large, they have a high sugar content and are satisfying to eat.

[Akihime]

It is slightly orange in color and has an elongated shape. This variety has a high sugar content and soft flesh.

[Oishi-Berry]

It has a strong aroma and sweet taste, and is rich in vitamin C. The flesh is firm and chewy and turns red all the way to the inside.

[Yotsuboshi]

It is a cone-shaped strawberry that is bright red in color and shiny, with red flesh. It has a strong sweetness and rich taste.

[Sagahonoka]

A very early variety with orange-red skin. It has a high sugar content and low acidity.

[Kaorino]

A very early variety with orange-red skin. It has a high sugar content and low acidity.

[Yumenoka]

Strawberries have moderately hard skin and are hard to damage. It has a bright red color and a refreshing taste.

[Sachinoka]

The red to dark red skin is hard and glossy, and the flesh is pale red. It has a high sugar content and a rich flavor.

A farm where you can pick strawberries

Introducing farms in Okayama Prefecture where you can go strawberry picking. There are farms that offer all-you-can-eat, pick-your-own-picking experiences, and even produce original varieties! Let's go to the spots that interest us.
*Please check the official website of each facility for dates and reservation methods.

Strawberry picking tips

◎How to choose delicious strawberries
Choose one that is red all the way to the end. The sign of ripeness is that not only the surface of the fruit is colored, but even the mounds of the fruit are colored. Also, strawberries do not ripen after being harvested, so the best time to eat them is right after you pick them!

Can't miss it! Exquisite sweets from a strawberry farm

They all look delicious and I'm spoiled for choice! Be sure to check out the exquisite strawberry sweets that can be found directly at the farm and at the attached cafe and shop.