What comes to mind when you hear the name "Hiruzen Yakisoba"? We will introduce you to this dish, known as a local dish or gourmet food of Okayama Prefecture. Let's explore its history, characteristics, and why it continues to be loved by so many people.
2024.03.14What is Hiruzen Yakisoba?

The Hiruzen region's specialty yakisoba, grilled with a secret miso sauce. In the Hiruzen region in northern Showa Prefecture, yakisoba and Jingisukan (grilled mutton barbecue) made with miso, which each household made as a preserved food for winter, have been eaten since around the 1950s. Among them, a restaurant in Hiruzen began serving yakisoba using a unique miso sauce made with a miso base and a variety of ingredients and seasonings, including garlic, onions, and apples, and adding chicken and cabbage. This yakisoba became popular and became known as Hiruzen yakisoba. Be sure to try this Hiruzen flavor, which continues to be loved by locals.
"Hiruzen Yakisoba Lover Party"

Hoping to attract many customers to Hiruzen, to get to know the charms of Maniwa City Hiruzen, and to become fans, the town revitalization group has been working on various initiatives to promote the local brand by naming what was previously simply called "yakisoba" in Hiruzen as "Hiruzen Yakisoba." These efforts have been recognized, and the group won the Gold Grand Prix at the B-1 Grand Prix, a joint PR event for town revitalization groups from all over the country that promotes local cuisine.
Enjoy Hiruzen Yakisoba at home!

A set that allows you to easily enjoy Hiruzen Yakisoba at home
You can now enjoy "Hiruzen Yakisoba," a local gourmet dish from the Hiruzen region of Maniwa City, Okayama Okayama Prefecture, which was also featured on the popular TV program "Secret Kenmin Show Kyoku" (broadcast on September 30, 2021), at home!
・Hiruzen Yakisoba Set (2 servings) 576 yen (tax included)
[Contents] 150g noodles x 2, 40g sauce x 2, 0.2g Japanese pepper x 2
[Product Introduction] Supervised by the "Hiruzen Yakisoba Koitonkai"! You'll be addicted to the rich, sweet and spicy miso-based sauce and spicy sansho pepper. It's easy to prepare, just stir-fry in a frying pan.
*Please prepare ingredients such as meat and vegetables separately.

・Hiruzen Yakisoba Sauce 324 yen (tax included)
[Contents] 235g (6 servings)
[Product Introduction] This Hiruzen Yakisoba sauce was developed in collaboration with the Hiruzen Yakisoba Koitonkai, winners of the 6th B-1 Grand Prix. Try the popular Hiruzen Yakisoba at home! This rich miso-based sauce is sweet and spicy.
*Please prepare noodles and ingredients such as meat and vegetables separately.
There is also "Yoruzen Yakisoba"!

While based on the same miso sauce as "Hiruzen Yakisoba," this is a spicy and punchy yakisoba for adults that goes well with alcohol. While "Hiruzen" uses chicken kashiwa (chicken ribs), "Yoruzen" uses chicken heart, skirt steak, and yagen cartilage, and is topped with chives and dried daikon radish for a crisp texture.
Recommended spots in the Hiruzen area
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