Nagi Beef , a brand of beef from Nagi Town , Okayama Prefecture , is raised on feed containing local black soybeans, and has an exquisite balance of marbled and lean meat. Its melt-in-your-mouth tenderness and delicious flavor are its charms. A fair is being held in the town where you can enjoy special menus using Nagi Beef. You can also win local products in a lottery!
2025.06.12-
Table of Contents
- What is " Nagi Beef "?
- "PIZZERIA La gita"
- Cafe＆Deli CHURRO
- "Cafe Yamamomo"
- "Restaurant Sawa"
- "Yakiniku Rengyoku"
- "Soba Cafe Kiraku"
- "Nagi Sanso"
- "Yama-no-Eki Nagi Sanroku"
- "Lindenbaum"
- The " Nagi Beef Fair" is being held, where you can win local specialties from Nagi Town (until July 6, 2025)
- Map of the shops introduced
What is " Nagi Beef "?
The beef cattle are produced at designated farms in Nagi Town , Okayama Okayama Prefecture , and are fattened on a diet of designated mixed feed established by the Nagi Beef Brand Promotion Council and black soybeans, a specialty of the Katsuei region of Okayama Prefecture. The beef is characterized by little bitterness or off-flavors, a very good balance of richness and umami, and an excellent balance of marbled and lean meat. It is a brand of beef that has been gaining attention in recent years for its excellent results at beef tasting competitions.
"PIZZERIA La gita"
Located in front of the Nagi Town Museum of Contemporary Art, this famous Neapolitan pizza restaurant has been awarded the Michelin Bib Gourmand and serves the Nagi Beef Lean Bistecca (3,300 yen). This is a menu that is only available in the evening and reservations are required.
【PIZZERIA La gita】
TEL: 0868-20-1171
Business hours: 11:30-14:30 (last order), 18:00-21:30 (last order 21:00)
Closed: Irregular holidays
Parking: Available
Cafe＆Deli CHURRO
Cafe＆Deli CHURRO, where you can taste the painstakingly prepared dishes of a dedicated chef, is a popular restaurant with many repeat customers who come all the way from afar. The dishes you can eat here include the "Nagi Wagyu Beef Stewed in Red Wine" (3,300 yen) and "Nagi Wagyu Beef Steak" (3,500 yen) shown in the photo. Each lunch comes with bread or rice, salad, soup, dessert, and drink.
[Cafe＆Deli CHURRO]
TEL: 090-6416-3393
Business hours: 11:30-14:00, 18:00-21:00
Closed: Thursdays
Parking: Available
"Cafe Yamamomo"
This small, traditional restaurant is popular for its daily lunch specials made by the owner and breakfast, available until 3pm. In this homey atmosphere, you can enjoy Nagi Beef at lunchtime. The "Harmonic Lunch" (2,000 yen), featuring Nagi beef diced steak, requires a reservation.
[Cafe Yamamomo]
TEL: 090-3749-1237
Business hours: 10:00-16:00
Closed: Saturday to Monday
Parking: Available
"Restaurant Sawa"
A popular Japanese restaurant in Nagi that serves generous portions. They also offer Nagi beef sukiyaki and rare fillet steak (reservations required). The menu for the fair is the "Nagi Beef Wagyu Sukiyaki Set Meal" (2,750 yen). You can order without making a reservation.
[Dining Sawa]
TEL: 0868-36-3117
Business hours: 11:30-22:00
Closed: Mondays
Parking: Available
"Yakiniku Rengyoku"
A long-established yakiniku restaurant that has been loved in Nagi Town for over 40 years. The menu is extensive, including Nagi Beef beef. The "Nagi Beef Wagyu Loin Set Meal" (4,400 yen) shown in the photo is an impressive dish with beautiful marbling. The restaurant's special soy sauce, which is sweet but light, is also addictive. The "Nagi Beef Kalbi Bowl" (1,650 yen), which has a good balance of lean meat and fat and is full of flavor, is also a must-try.
[Yakiniku Rengyoku]
TEL: 0868-36-5929
Business hours: 11:30-14:30 (last order), 17:00-21:00 (last order)
Closed: Thursdays
Parking: Available
"Soba Cafe Kiraku"
Soba Cafe Kiraku, where you can spend time looking out at the lakeside, is a place where you can enjoy handmade soba noodles ground on a stone mill using domestic buckwheat seeds carefully selected by the owner. Alongside the carefully selected soba noodles, another popular item is the Nagi Beef menu, which is packed with the flavor and sweetness of meat. The Nagi Beef Steak Bowl (2,200 yen) shown in the photo is also packed with locally grown vegetables. We also recommend the Kiraku Set (2,700 yen), which comes with the restaurant's proud soba noodles. Both are available in limited quantities.
[Soba Cafe Kiraku]
TEL: 0868-36-5850
Business hours: 11:00-15:00 (Food until 14:00, Café until 15:00)
*Soba noodles will be sold until sold out.
Closed: Mondays, Tuesdays (open on public holidays), second Sunday of every month
Parking: Available
"Nagi Sanso"
Nagi Beef can also be enjoyed at facilities that host various sports training camps, including baseball, tennis, and basketball. The menu includes the "Nagi Wagyu Beef Yakiniku Set" (3,500 yen) (photo shows three servings). It's perfect for recharging your energy after a hard workout.
[Nagi Sanso]
TEL: 0868-36-8041
Business hours: 11:00-14:00
Closed: Irregular holidays
Parking: Available
"Yama-no-Eki Nagi Sanroku"
The restaurant in the facility, which is adjacent to a shop selling Nagi Town's specialties and famous products, and a cottage reminiscent of an alpine hut with a warm wooden feel, serves Nagi Beef on the menu, "Nagi Wagyu Beef Steak Lunch" (3,500 yen). You can simply enjoy the deliciousness of the meat.
[Yama-no-Eki Nagi Sanroku]
TEL: 0868-36-8080
Business hours: 9:30-18:00 (December-March 10:00-16:00)
Closed: Mondays (or the following day if Monday is a public holiday)
Parking: Available
"Lindenbaum"
This long-established cafe restaurant along National Route 53 is popular for its Toyotomi of menu items such as hamburger steaks and pork cutlet curry. The " Nagi Beef Steak Set Meal" (2,500 yen) includes a drink and lets you savor a hearty serving of Nagi Beef .
[ Lindenbaum]
TEL: 0868-36-6103
Business hours: 8:00-18:30
Closed: Tuesdays
Parking: Available
The " Nagi Beef Fair" is being held, where you can win local specialties from Nagi Town (until July 6, 2025)
If you eat the designated Nagi Beef menu at a restaurant in Nagi Town, you can apply using the special form you will receive and you will have the chance to win Nagi Beef (loin steak, loin lover's yakiniku, kalbi & loin yakiniku) for a total of 10 people. In addition, there is a second chance for a total of 90 people to win Nagi Town specialties such as processed Nagi Beef products, taro, and popular sweets from shops in the town!
*The photo is an example of a portion of the prize.
[ Nagi Beef Fair 2025]
Period: Now held until July 6, 2025 (Sun)
How to participate:
1. Order a campaign-eligible menu item at participating stores during the campaign period and receive an entry form.
② Fill out the application form with the necessary information and submit it.
Contact: Visit Nagi General Incorporated Association TEL: 0868-36-7311 (9:00-17:00)
Map of the shops introduced
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