" Noumaru Engei Akaiwa Farm " is a tourist farm located in Akaiwa City , Okayama Prefecture . Its direct sales store, one of the largest in the prefecture, offers a wide variety of fruits, including peaches, and visitors can also enjoy sweets and BBQ.
2026.07.31Noumaru Engei Akaiwa Farm , located in Akaiwa City, Okayama Prefecture , is one of the largest comprehensive tourist farms in eastern Okayama Prefecture. The farm's direct sales store offers fresh fruits and vegetables from the local area and other regions, as well as original sweets from the farm. The farm also has barbecue facilities and a dog run (a dedicated space where dogs can play freely), making it a place where families can enjoy themselves all day long. This time, coinciding with the peak season for peaches, a representative fruit of Okayama Prefecture, we will introduce the farm's charms in detail.
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Table of Contents
- A wide variety of fruits! Farm produce direct sales store
- The takeout corner is also full of fruit.
- New summer dessert: "White Peach Mini Parfait"
- An outdoor facility where you can enjoy strawberry picking, barbecue, and a dog run.
- Original products that make great souvenirs
A wide variety of fruits! Farm produce direct sales store
First, I'd like to introduce the farm's main feature: the "farm produce direct sales store." The biggest attraction here is undoubtedly the wide variety of fruits they offer.
Peaches, a specialty product of Okayama Prefecture, begin to arrive in stores in early July, with early-harvesting varieties being the first to be picked. Even now, a wide variety of peaches are available, but the peak season is still a little further away, and the peach section in stores is expected to expand even more from here on out.
Most of the peaches sold in stores are grown in Akaiwa City, where the farm is located. From June to November, various varieties with different harvest times arrive one after another. The number of varieties is an astonishing 67, based on the previous year's (2025) figures! It's surprising to learn that there are so many varieties of peaches, even though we simply call them "peaches."
The store also stocks a wide variety of fruits other than peaches. It's no exaggeration to say that they have almost all the fruits grown in Japan, including grapes, citrus fruits, and melons.
They generally prioritize using locally produced goods. For example, when we visited, they had Tottori Prefecture, which are harvested early, but they said they would soon be switching to watermelons from Okayama Prefecture.
In addition, you'll find a wide variety of Okayama 's unique ingredients, such as vegetables, rice, meat, eggs, and seafood, and you might even find some great bargains.
The takeout corner is also full of fruit.
The shop also has a takeout counter, allowing customers to enjoy their purchases on outdoor benches. A notable feature is the wide variety of dishes made with seasonal fruits.
*To prevent wind from entering the store, the sales counter facing the outside is currently closed.
The gelato is made by "Daigozakura," a popular shop in Maniwa City , Okayama Okayama Prefecture (named after a famous cherry tree in the area). For the two flavors, "Strawberry" and " Shimizu White Peach," "Noumaru Engei Akaiwa Farm" provides the recipes and ingredients, and "Daigozakura" is commissioned to manufacture them. You can enjoy the rich flavor that makes the most of the natural taste of the ingredients.
New summer dessert: "White Peach Mini Parfait"
The newest item, released in July 2026, is the "White Peach Petit Parfait (750 yen, tax included)." This luxurious treat combines fresh White Peach, White Peach gelato, White Peach jelly, and White Peach compote (fruit simmered in syrup) with milk gelato, making it a White Peach extravaganza. It also makes a great visual impact.
Don't miss the seasonal "Shine Muscat Mini Parfait (648 yen, tax included)."The Shine Muscat grapes, sparkling like jewels, are like a work of art in themselves.
An outdoor facility where you can enjoy strawberry picking, barbecue, and a dog run.
The farm's appeal isn't limited to just fruits and sweets; it also boasts excellent outdoor facilities.
Strawberry picking
Another popular attraction at "Noumaru Engei Akaiwa Farm" is the strawberry picking experience. The experience usually ends in June, but preparations for the next season have already begun. Strawberry picking, where you can enjoy all eight varieties of strawberries in a vast greenhouse, is scheduled to start around December each year.
barbecue
A dedicated barbecue area is available outdoors. While advance reservations are prioritized for "rental booths" (where you only rent the space), same-day use is possible if there is availability. For the "Hands-Free Barbecue" plan (where all equipment and ingredients are provided, allowing you to enjoy a barbecue without bringing anything), advance reservations are required at least 5 days prior. The pork used is 100% from Okayama Prefecture, and the beef and chicken are 100% domestically produced.
Dog run
The facility also features separate dog runs for large dogs and medium/small dogs, making it a great choice for travelers with pets. In addition to regular use, private rentals are available on weekdays only. *Private rentals require advance reservations at least two weeks in advance. Please note that regular use is not available during times when private rentals are booked.
Cut flowers, houseplants, etc.
They also have a wide variety of cut flowers and potted seedlings, many of which are grown on their own farm. Around mid-October, pots of pansy seedlings are lined up in the parking lot, and apparently about 30,000 are sold every year.
Original products that make great souvenirs
Strawberry Jam (150g each / 950 yen including tax)
This is a special jam made with strawberries harvested on the farm. The adorable mascot character "Icchi" of "Noumaru Engei" is featured on the packaging. Since each jam is made with a different variety of strawberry, you can enjoy the differences in taste and texture. It's a simple yet luxurious product with only strawberries, sugar, and lemon juice as ingredients.
Pumpkin, purple sweet potato, strawberry, and mandarin orange butter (150g each / 950 yen including tax)
Finally, we'd like to introduce some original products recommended by "Noumaru Engei Akaiwa Farm."
This butter is rich in flavor, made with fruits and pumpkin. Despite being butter, it's not greasy, and when spread on bread or crackers, it leaves a refreshing aftertaste. When spread on freshly baked bread, it melts and tastes like a fruit sauce. It can also be used as an ingredient in baking.
A gift box specifically for jam and butter (165 yen including tax) is also available, making it a great souvenir.
From fresh local produce to sweets and barbecue, "Noumaru Engei Akaiwa Farm" is a place where you can enjoy food entertainment throughout the year, embodying the concept of local production and consumption (consuming what is produced in the same area). It's popular with families and couples, and during the season, it's also frequented by tour groups arriving by bus. Every summer, the "Okayama Peach Festival" (held from July 1st to August 2nd in 2026) fills the store with peaches. Be sure to visit sometime!
*The seasonal fruits available will change depending on the time of year. Please note that the products featured here may not be available in stores, or the contents may have changed.
[Noumaru Engei Akaiwa Farm ]
Location: 175-1 Kamiichi, Akaiwa City , Okayama Prefecture (within the premises of Home Center Time Sanyo Store)
TEL: 086-956-2211
Opening hours: 9:00 AM - 6:00 PM (8:00 AM - 6:00 PM in July and August)
Closed days: Open all year round (except for New Year's holidays)
Parking: 205 spaces for regular cars, large buses also permitted.
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