From September 5th to November 30th, 2026, the " Okayama Hareiro Campaign 2026" will be held in various locations throughout Okayama Prefecture. We will introduce ways to enjoy Okayama in the autumn, including art, seasonal food, history and culture, and nature experiences.
2026.09.29Experience art, enjoy seasonal flavors, and stroll through historic towns and natural landscapes. In the autumn of 2026, Okayama is hosting the "Okayama Hareiro Campaign 2026," where you can enjoy sightseeing spots and experiences throughout the prefecture. Why not combine your visit with sightseeing in Okayama City and Kurashiki City, and extend your trip to the Setouchi islands and the northern part of the prefecture?
What is the Okayama Hareiro Campaign?
The "Okayama Hareiro Campaign 2026" is a tourism campaign that encourages visitors to enjoy art, food, history, culture, and activities throughout Okayama Prefecture. The campaign runs from September 5th (Saturday) to November 30th (Monday), 2026. In addition to limited-time events and tours, it also introduces tourist spots and experiences that showcase the charm of the region.
Instead of gathering at a single venue, the fun lies in choosing events that interest you and traveling to different locations. You can combine art appreciation with a meal, or enjoy the illuminations after a daytime stroll through the city, adapting your participation to your travel itinerary. The dates, fees, and reservation conditions vary for each event.
A journey to enjoy art
One of the highlights of this trip is the art that can be enjoyed alongside the local scenery. From exhibits adorning train stations and public facilities to trains imbued with the world of the artwork, you'll encounter art even while traveling or strolling through towns. Let an intriguing piece of art inspire you to venture out into towns you've never visited before.
Masking Tape Niimi : mt project at NIIMI
Kamoi Kakoshi, a Masking Tape brand headquartered in Kurashiki City , and Niimi City are collaborating on a special event. Temporary decorations can be enjoyed at the Niimi Cultural Exchange Center, Yumesuki Park, and JR Bicchu-Kojiro Station. There are also shops selling limited-edition tapes, a stamp rally, and bus tours departing from and returning to the Okayama Station area, allowing visitors to combine shopping and sightseeing. Event Period: September 1st (Tue) - October 12th (Mon/Holiday), 2026
Art train designed by Mika Ninagawa with EiM
Starting October 10, 2026 (Saturday), the "Mika Ninagawa with EiM Protopia-bound Train" will begin operation mainly on the JR Tsuyama. The train will be decorated with motifs of flowers, greenery, and water to enhance the train journey. This is a preview piece for the "The Forest Festival of the Arts Okayama" in the fall of 2027, and is scheduled to be completed in 2027.
A "stamp rally" touring the northern part of the prefecture is also scheduled to be held from October 10th (Sat) to December 20th (Sun), 2026. This event allows participants to enjoy art and exploring the region together by combining multiple stamps to complete a single picture. Please check the official guide for train schedules and how to participate in the stamp rally.
Enjoy the unique cuisine of Okayama
Between sightseeing, you'll want to enjoy the local flavors. In Okayama, you can incorporate seasonal fruit-based sweets and activities that allow you to experience the local food culture into your trip. It's also a good idea to decide what you want to eat first, and then look for nearby tourist spots.
Enjoy seasonal fruits in a parfait.
In Okayama, known as the "City of Fruit Parfaits," you can enjoy unique parfaits at hotels and cafes throughout Okayama City . The fruits used change with the seasons, so the combinations available at different times of the year are one of the joys of visiting. Take a break from your stroll through the city and find a parfait that catches your eye.
In addition, the "Food" page on the official website features food-themed events and tours. Try searching for a program that suits your stay dates and the areas you plan to visit.
Autumn stroll through the town, experiencing its history and culture.
If you're visiting historic buildings and townscapes, be sure to check out the special autumn events. Combining daytime strolls with events that offer unique nighttime views will enhance your stay.
The Autumn FANTASY GARDEN（GENSO-TEIEN） at Okayama Korakuen Garden
Okayama Korakuen Garden's "Autumn FANTASY GARDEN（GENSO-TEIEN）" event illuminates various parts of the garden. You can enjoy a different look of the garden than during the daytime, with the autumn leaves and lights harmonizing. If you want to enjoy sightseeing in the evening as well, check the event dates and opening hours and add it to your itinerary.
Experiences and island trips to enjoy nature
One of Okayama 's charms is that you can encounter different scenery depending on where you visit, from the Setouchi Sea to the natural beauty of the mountains. In addition to spending time admiring the scenery, you can also choose to walk around the islands or get some exercise in nature.
Enjoy the unique scenery and cuisine of each island in the Kasaoka Islands.
The "Kasaoka Islands Full Enjoyment Tour" allows you to enjoy sightseeing, food, and more while visiting the islands. The islands visited and the activities vary depending on the course, so please choose one that suits your walking time and interests. Advance registration is required to participate.
I'm going to try cave exploration in Niimi.
In Niimi City, you can also experience "caving," an activity that explores the underground world. It's a great activity for those who want to get some exercise while exploring natural terrain. Please check the participation requirements, clothing, and necessary items for each tour.
Choose the places you want to go and plan your trip.
First, choose one activity from art, food, history/culture, or nature experiences that you'd like to focus on during your trip. Once you've confirmed the dates and locations, it will be easier to plan your trip by combining it with nearby tourist attractions, meals, and accommodations.
If you plan to visit multiple venues, be sure to check transportation options in advance. The campaign also includes information on sightseeing trains and shuttle buses. Since the available dates and booking methods vary, please choose the mode of transportation that best suits your destinations.
【FAQ】
Q: Will all events be held from September 5th to November 30th?
A. The duration varies depending on the event. For example, the mt event is scheduled until October 12th, while the stamp rally is scheduled until December 20th. Please check the individual event information.
Q: Where can I check about reservations and foreign language support?
A. Please check the individual event/tour pages for details. Some events require reservations, and some are only available in Japanese. Please check with the organizers in advance regarding the languages they offer.
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