Hiruzen Jersey Land , located on the Hiruzen in Maniwa City , Okayama Prefecture , is a tourist facility that combines a Jersey cow farm (a breed of cow raised for milking, characterized by its mild and rich-flavored milk) with a directly managed restaurant and shop.
2026.08.07-
Table of Contents
- A rare menu item to enjoy while overlooking the ranch.
- The rich, creamy milk flavor melts in your mouth! This 100% premium soft serve ice cream is a must-try.
- Milk, yogurt, cheese, etc. Take home the bounty of Hiruzen as a souvenir.
- Let's go meet the Jersey cows in the peaceful pastures.
A rare menu item to enjoy while overlooking the ranch.
The first place you should head to upon entering is the hotel's restaurant. Beyond the floor-to-ceiling glass windows, you can see the Hiruzen Sanza (a collective name for the three mountains of Hiruzen, Hiruzen, and Hiruzen that tower over Daisen- Daisen National Park) and lush green pastures. If you're lucky, you can even dine while watching Jersey cows grazing. Enjoying your meal while seeing the "origin" of the ingredients right before your eyes makes each dish feel extra special.
The signature dish is a cheese fondue made with plenty of homemade Hiruzen Jersey Gouda cheese. The meltingly smooth cheese looks rich and creamy, and when you take a bite, a mellow richness spreads in your mouth. It's a dish that lets you directly experience the power of Hiruzen Jersey milk, enveloping the sweetness of the vegetables and the aroma of the bread.
One dish you absolutely must try here is the rare Jersey beef menu. Jersey cows are actually a "dairy breed" raised for milk production. They are rarely raised as beef cattle, and it is very rare for their meat to even be on the market, so there are only a very few places in all of Japan where you can eat it. It is a rare dish that can only be enjoyed in Hiruzen, one of Japan's leading Jersey cow breeding areas.
The sirloin steak features a robust, flavorful 180g cut of lean meat. The fat is light and not heavy, allowing the taste of the meat itself to shine through. Don't miss the limited-quantity homemade Hiruzen roast beef bowl. Tender lean meat is coated in homemade sauce, creating a luxurious dish that melts in your mouth. Only 20 servings are available per day, so you're lucky if you get to try it.
The rich, creamy milk flavor melts in your mouth! This 100% premium soft serve ice cream is a must-try.
Also, an absolute must-try is the "Hiruzen Jersey 100% Premium Soft Serve Ice Cream" at the shop. Its faint golden hue is a color unique to Hiruzen Jersey milk.
When you put it in your mouth, it's smoother than it looks. And the flavor of the milk itself lingers on your tongue. This is the milk of "that cow" that was grazing outside the window—thinking that, savoring the freshly squeezed milk while gazing at the pasture is a reward that can never be replicated anywhere far away, a treat only available locally.
Milk, yogurt, cheese, etc. Take home the bounty of Hiruzen as a souvenir.
The shop offers a wide selection of dairy products, including "Hiruzen Jersey Milk Premium," which allows you to enjoy the rich, full-bodied flavor of Jersey milk without any adjustments; "Hiruzen Jersey 4.2," which offers a natural flavor using 100% raw milk; and "Hiruzen-kogen Heights' Refreshing and Delicious Jersey Milk A2," which uses 100% A2 type β-casein (a type of protein that is said to be easy to digest). You can also take home the blessings of Hiruzen that you see and taste here.
Don't miss the exquisite Western-style confections that showcase the charm of Hiruzen Jersey. Among them, the sweets from "FILER," a confectionery workshop run by the town's exclusive pastry chef, are highly recommended as souvenirs.
These butter sandwiches, made with 100% Hiruzen Jersey butter, come in three flavors: rum & fruit, roasted green tea & sweet beans, and pistachio & raspberry. They are rich yet light, leaving you wanting more. The financiers (traditional French baked goods made with almond flour and fermented butter) made with Hiruzen Jersey fermented butter also come in three flavors: Nature with Sicilian almonds, Noisette with hazelnut aroma, and Rose Pearl with rose fragrance. They come in elegant boxes, making them perfect as gifts for someone special.
In addition, the shop offers a variety of baked goods crafted by their in-house pastry chef, including canelés (a traditional pastry originating in Bordeaux, France) with a crispy exterior and chewy interior, galettes bretonnes (butter cookies from Brittany, France) fragrant with fermented butter, and diamant cookies that highlight the flavors of the ingredients. Each item is a unique offering that allows you to fully appreciate the appeal of Hiruzen Jersey dairy products.
Let's go meet the Jersey cows in the peaceful pastures.
Once your stomach is full and you've chosen your souvenirs, be sure to visit the pasture behind the facility. With the vast grassland and the Hiruzen Sanza as a backdrop, adorable Jersey cows will be grazing peacefully.
On the day of the interview, one of the animals near the fence noticed us and slowly approached us. Its large brown eyes and eyelashes gazed at us, and we couldn't help but smile. "The delicious food I tasted earlier was a gift from these animals," I realized. At that moment, all the flavors I had experienced that day came together as one. It's a lingering feeling unique to this place, where the distance between producers and consumers is almost zero.
Jersey cows are only allowed to graze here seasonally, from spring to autumn (late April to early November). Adjacent to the park is Hiruzen Horse Park, where you can enjoy horseback riding and feeding the animals. There are also flower fields with sunflowers in the summer and cosmos in the autumn, as well as a dog run where you can play with your dog, making it a great spot for families with children and travelers with pets.
Furthermore, there's a photo spot featuring "Lovely-chan," a character modeled after a Jersey cow with a heart-shaped marking on its forehead, as well as a camera stand shaped like a milk bottle, so you can enjoy taking commemorative photos with family and friends. Why not add this spot, where you can experience the production process up close, to Hiruzen drive destinations?
[Hiruzen Jersey Land ]
Location: 956-222 Hiruzen, Maniwa Maniwa City, Okayama Prefecture
TEL: 0867-66-7011
Opening hours: Late March to November... 9:30 AM to 4:30 PM (Hours may be extended on Saturdays, Sundays, and during long weekends depending on the situation) / December to mid-March... 10:00 AM to 4:00 PM
Closed days: March to December... Open every day / January to February... Tuesdays and Wednesdays / January 1st
Parking: 300 spaces for regular cars, 3 spaces for large vehicles
◎ The Okayama Prefecture Rural Development Division promotes local production and consumption (an initiative to consume locally produced goods locally) and introduces "Okayama Prefecture Local Production and Consumption Partner Stores" (retail stores and restaurants) and direct sales outlets within Okayama Prefecture on its website, which actively utilize and provide ingredients produced in Okayama Prefecture.
Please visit the shop and try the ingredients from Okayama.
We are also accepting applications for new businesses to register.
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