Okayama Momotaro Airport Souvenir Guide | Including Goshoin), Kibi Dango (Kibi Dango), and alcoholic beverages from duty-free shops.

Have you ever thought, "I want to buy a souvenir that's uniquely Okayama in the short time before boarding my flight home"? Actually, Okayama Momotaro Airport has four souvenir shops, and each shop sells different products. You can buy a wide variety of items, from the classic Okayama sweet "Kibi Dango" (millet dumplings) inspired by local folktales, to airport-exclusive sweets, the "Goshoin" commemorative stamp for your air travel, Kurashiki Denim goods, and even alcoholic beverages popular with international visitors.

This time, our Okayama Travel writer actually visited four shops inside the airport. We asked the shop staff about "what customers from outside Okayama Prefecture often buy" and "exclusive items only available here," and compiled a list of truly recommended Okayama souvenirs.

• Table of Contents
• 1. Okayama Tokusankan Momotaro| Classic souvenirs and the exclusive JAL Goshoin available only here.
• 2. Tenmaya | More than just Kibi Dango! A shop where you can discover Okayama's craftsmanship.
• 3. ANA FESTA | Popular for its airport-exclusive products and individual items that can be purchased one at a time.
• 4. Duty-Free Shops | Popular Okayama Souvenirs (Alcohol) for Overseas Customers
• Summary: There are 4 souvenir shops at Okayama Momotaro Airport| Knowing their locations will help you avoid forgetting anything.
• Take a piece of Okayama with you at the end of your trip.

1. Okayama Tokusankan Momotaro| Classic souvenirs and the exclusive JAL Goshoin available only here.

If you're looking for a classic souvenir from Okayama, be sure to stop by "Okayama Tokusankan Momotaro." It's located right inside the departure area of ​​the domestic terminal. You'll find many items here that you can't buy anywhere else.

Top 3 Best Sellers

- Okayama White Peach & Cheese Langue de Chat(thin, crispy cookies with White Peach and cheese flavor)

Okayama Setouchi Shrimp Crackers

・Kibi Dango

Among them, the most popular is the Okayama White Peach & Cheese Langue de Chat . This confection combines the aroma of White Peach from Okayama Prefecture with the richness of cheese, making it a perfect souvenir for those with a sweet tooth.

For those who don't have a sweet tooth, Setouchi Shrimp Crackers are a great choice. Made with shrimp from the Seto Inland Sea, they make a perfect souvenir for anyone, regardless of age.

The JAL Goshoin is only available here at Okayama Airport.

One thing I really wanted to share during this interview was JAL's (Japan Airlines) "Goshoin" (imperial seal).

The Goshoin, with their unique designs at each airport, are a popular souvenir. It's easiest to understand them as an airport version of the commemorative stamps ("Goshuin") collected at temples and shrines in Japan. At Okayama Momotaro Airport, they are only sold at this specialty goods shop. The Goshoin notebooks come in two colors: black and maroon (deep red). When the two notebooks are placed side-by-side, they form the golden Tsurumaru(Tsurumaru/crane logo) of JAL.

This is recommended not only for airplane enthusiasts, but also for anyone who wants to create a memorable souvenir of their trip to Okayama.

Okayama Tokusankan Momotaro| Okayama Momotaro Airport Official Website

What is a "Goshoin" (御翔印)?

"Goshoin" is also known as "Goshuin of the Sky." It is a product created jointly by major travel company JTB and the JAL Group with the aim of revitalizing local communities and creating sustainable regional development for the future. It started as an idea from the staff of Niigata Airport. A distinctive feature is that it includes the airport name, the internationally recognized airport code (IATA code), and the runway number, all written in calligraphy by the staff of each airport. Boarding passes can also be placed in the special Goshoin notebook. As of September 2026, it is sold at 56 airports in Japan where the JAL Group operates flights. The aim is for this initiative to continue to expand, as it enhances the enjoyment of traveling to destinations and allows people to create lasting memories of their visits to those places.

2. Tenmaya | More than just Kibi Dango! A shop where you can discover Okayama's craftsmanship.

Next, I visited the airport shop of Tenmaya, a department store based in Okayama. It's located right next to the domestic departure lobby, so you can stop by after checking in your luggage. What impressed me here was their idea that "Okayama 's charm isn't just about food."

The shop staff are, in a sense, " Okayama souvenir concierges," seeing customers from outside Okayama Prefecture choosing souvenirs every day. They shared stories about Okayama's land and history while giving us advice on souvenirs.

Choosing Kibi Dango by its packaging is also fun.

Kibi Dango are a classic Okayama souvenir, known for being the dumplings that appear in the Okayama folktale "Momotaro." The appeal of "Tenmaya" lies in the wide variety of kibi dango they offer.

Each company that makes Kibi Dango(millet dumplings) has its own unique and creative packaging. Beyond the taste, there's also the enjoyment of choosing based on appearance, with designs by picture book author Taro Gomi and the Okayama-based design unit COCHAE.

For those who don't like sweets, this is recommended.

The following two items were popular at Tenmaya:

• Mamakari (Vinegared Fish)| A refreshing side dish made with small fish pickled in vinegar. It goes well with rice!

• Nori Tempura Snacks| A tempura-style snack made with seaweed, with a wide variety of sweet options available. Easy to eat and popular with international travelers!

A good way to choose is to buy sweets if you're distributing them at work or school, and Mamakari (Vinegared Fish)) if it's for your own consumption.

Kurashiki Denim and canvas are durable souvenirs from Okayama.

Kurashiki City in Okayama Prefecture is famous as a town with a thriving textile industry. Kurashiki Denim pouches and bags made from durable canvas fabric were particularly memorable souvenirs that reminded me of Okayama even after returning to Japan.

3. ANA FESTA | Popular for its airport-exclusive products and individual items that can be purchased one at a time.

Products that can only be purchased here, outside of our directly managed stores.

My recommendation is the Marseille Caramel Mou from Shikishimado , a confectionery brand from Okayama .

This confection features soft mochi made with Jersey milk from Okayama Prefecture, encased in a gooey caramel filling. The packaging, adorned with twin ermines, is also cute and photogenic. This is a limited-edition product being sold for the first time outside of Shikishimado's directly managed stores.

Perfect for a meal before boarding.

"ANA FESTA" is a place where you can buy souvenirs even after going through security. ANA stands for All Nippon Airways, the Japanese airline. It's a convenient shop to stop by while waiting for your flight.

Yorishima Octopus Rice and Yorishima Kakimeshi are rice dishes cooked with octopus or oysters. They can be heated and eaten on the spot, or frozen and taken home. They're also a great option for a pre-departure meal to pass the time.

A wide variety of items are available for purchase individually!

One of the features of "ANA FESTA" is that they offer many items for sale individually, not just in boxes. You can buy them one at a time as a snack to eat while waiting for your flight or on board. This is a convenient way to purchase items, especially for those traveling with small children. Depending on the season, they also offer packs of Shine Muscat that have been removed from the bunch. This is convenient when you want "just one more" or as a souvenir for yourself.

ANA merchandise available only at airports is a must-see for both aviation enthusiasts and families with children.

During my interview, I couldn't help but stop and take a look at ANA's original merchandise, realizing that it wasn't just sweets.

What particularly caught my eye was a ruler with the letters "OKJ (Okayama Airport)" laser-etched into it. It's a design unique to Okayama Airport, and I'd recommend it not only to airplane enthusiasts but also to stationery lovers. Other airplane-themed goods on display included ANA original mugs, baby bibs, and children's socks.

When we think of souvenirs, we often picture sweets to give to colleagues or classmates. But here, the appeal is that you can choose souvenirs to commemorate your trip or gifts for children who love airplanes.

Deciphering the "airport code" hidden in souvenirs

At places like "ANA FESTA," you might come across souvenirs featuring unusual alphanumeric characters like "OKJ" or "07-25." While they may look like stylish designs, they are actually a "special code" connecting Okayama Airport and the aviation industry.

First, "OKJ" is the globally recognized code for Okayama Airport (a three-letter alphanumeric airport code). It's a unique Okayama sign that you'll find on your airline tickets and checked baggage tags.

The "07-25" that will appeal to aviation enthusiasts represents the direction (magnetic bearing) the runway is facing. When landing from the west, it's approximately 70 degrees (east), hence "07". When landing from the east, it's approximately 250 degrees (west), hence "25". These two numbers represent the single runway at Okayama Airport.

ANA's decision to include these letters as souvenirs stems from a playful desire to "bring the very essence of the airport, a travel experience, back into your daily life." The next time you depart from Okayama, try to find this code hidden on the runway outside your window or on your luggage tag.

4. Duty-Free Shops | Popular Okayama Souvenirs (Alcohol) for Overseas Customers

The duty-free shops in the international departure area sell different products than the shops in the domestic terminal. According to a staff member, a popular item is a type of alcohol unique to Okayama.

• Peach liqueur | In East Asia, where the airline operates, peaches are considered an auspicious fruit.

Okayama Single Malt Whisky| This whisky has "Okayama " in its name, making it easy to understand its place of origin.

・" Kokage no Sakana " by Kamikokoro Brewery | A sake with a taste reminiscent of white wine.

Peach liqueur, in particular, is a popular souvenir in Asian countries and regions such as Taiwan and Hong Kong, partly because Okayama peaches are known as a high-end fruit.

Summary: There are 4 souvenir shops at Okayama Momotaro Airport| Knowing their locations will help you avoid forgetting anything.

After conducting the interview, I felt that knowing the store's location would be helpful.

Before security screening (general area)

Okayama Tokusankan Momotaro

Tenmaya

After security screening (boarding lounge)

ANA FESTA

After passing through immigration for international flights

・Duty free shop

In short, if you want to buy Denim goods or Goshoin, it's best to buy them before going through security. On the other hand, if you just want to buy one snack right before boarding the plane, ANA FESTA is a convenient option.

Take a piece of Okayama with you at the end of your trip.

After actually visiting the four shops at Okayama Momotaro Airport, I realized that they are not simply categorized as "airport souvenir shops," but each has its own unique character. For classic Kibi Dango(millet dumplings), there's "Okayama Tokusankan Momotaro" and "Tenmaya"; for Okayama-style Denim goods and canvas items, there's "Tenmaya"; for last-minute purchases, there's "ANA FESTA"; and for souvenirs to take abroad, there's the "duty-free shop." The appeal is that you can choose according to your purpose.

In particular, the JAL Goshoin and limited-edition products that can only be purchased at the airport, as well as the "truly popular souvenirs" that the staff members told us about, are information that we could only have learned by actually conducting interviews.

To conclude your trip, use the time you spend waiting for your flight to enjoy searching for souvenirs that are uniquely Okayama. You're sure to bring back a piece of Okayama's charm.

Okayama Momotaro Airport

Location: 1277 Okayama Prefecture, Kita-ku , Okayama City, Okayama Kita Ward