[2025-2026] 【Rental Car Discount Campaign in Okayama Prefecture for Tourists from Abroad】 Guidelines for Implementation For Customers (Foreign Tourists)

Guidelines for Implementation

1. Applicable period: Rental from Sunday, April 6, 2025 onwards, return by Saturday, February 28, 2026

2. Application period: From Tuesday, April 1, 2025 to Monday, February 23, 2026

*Up to 5 days before the first day of rental car use

*Excluding December 26, 2025 to January 4, 2026

(If you plan to use a rental car during the New Year holidays, please apply early.)

Participating Car Rental Companies

① Times Car Okayama Station West Exit Store

② Times Car Okayama Airport Store

③ Times Car Kurashiki Station Store

④ Toyota Rent a Car Okayama Okayama Airport Sore

⑤ Toyota Rent a Car Okayama Station West Exit Plaza Store

⑥ Toyota Rent a Car Okayama Okayama Station West Exit

⑦ Toyota Rent a Car Okayama Kurashiki Station North Exit

⑧ Toyota Rent a Car Okayama Niimi Station Store

⑨ Orix Rent-a-Car Okayama Airport Rental Site

⑩ Heisei Car Rentals Okayama Station Location

⑪ Heisei Car Rentals Okayama Airport Location

⑫ NIPPON RENT-A-CAR Okayama Station East Exit

⑬ NIPPON RENT-A-CAR Okayama Station West Exit

⑭ NIPPON RENT-A-CAR Okayama Airport

⑮ NIPPON RENT-A-CAR Kurashiki Station

⑯ NIPPON RENT-A-CAR Shin-kurashiki Station

Eligible Participants

Individuals with non-Japanese passports (individuals from abroad visiting Okayama Prefecture for the purpose of tourism)

Discount amount (per unit)

Vehicles with a seating capacity of up to 5: 3,000 yen (per vehicle)

Vehicles with a seating capacity of 6 or more: 5,000 yen (per vehicle)

※Times Car・Orix
Rent-a-Car・Heisei Car
Rentals

　The offer applies only to reservations made
for on-site payment at the relevant car rental

 office on the day of use.(The offer does
not apply to prepaid reservations and travel product

 coupons.)

※※Toyota Rent
a Car Okayama・NIPPON
RENT-A-CAR

Applicable to "online prepayment"
and "on-site payment on the day"

(travel agency coupons are not applicable)

Basic Requirements

① The rental car pickup and return must be at a rental office within Okayama Prefecture.

② Stay at least one night at an accommodation facility in Okayama Prefecture.
※The offer does not apply to stays at the homes of relatives, acquaintances, or friends.

Application Procedure

① Apply via the application form (up to 5 days before the first day of use) How to apply (please apply via the link below)

application form

②After confirming the details, you will receive a notification of completion with the acceptance number from the Okayama Prefectural Tourism Federation.

* Applications that do not meet the requirements willreceive a notification stating their ineligibility (via email).

Car Rental Procedure

① Present the completed reservation email at the car rental office where you made the reservation. In addition, present your driver’s license and passport.

② Pay the discounted amount, which is either 3,000yen or 5,000 yen less than the reserved amount. (* Please refer to the discountamount.)

Precautions

①   
※Times Car・Orix
Rent-a-Car・Heisei Car
Rentals　

The offer applies
only to reservations made for on-site payment at the relevant car rental

　office on the day
of use.(The offer does not apply to prepaid reservations and travel product

　coupons.)

※※ Toyota Rent
a Car Okayama ・NIPPON
RENT-A-CAR

Applicable to "online prepayment" and "on-site payment
on the day"

　　　(travel agency
coupons are not applicable)

② When making a reservation, the regular price will be displayed on the website or reservation site of each rental car company.

③You can drop the rental car off in Okayama Prefecture with one-way rental options. (Please inquire about the fee with the car rental company.)

④The offer does not apply to cars returned at locations outside Okayama Prefecture.

⑤Travel product coupons cannot be used for this promotion.

⑥ If the rental car cost is less than the subsidized amount, you will receive a subsidy equal to the actual cost.

⑦This offer can be combined with transportation subsidies from other organizations.

⑧The campaign will endonce the budget limit is reached.

10. Cancellation of Grant

If the application is found to contain false or fraudulent information and does not meet the basic requirements in 6. (If a discount has been applied, a refund will be requested.)

English leaflet

【inquiry】

Okayama Prefecture Tourism Association, Tourism Promotion Group

Email: subsidy@okayama-kanko.jp

Holidays: Saturdays, Sundays, national holidays, New Year's holidays (December 27, 2025 - January 4, 2026)

Please note that depending on the content of your inquiry, it may take more than two days to process your request.

Make your driving tour of Okayama safer and more comfortable! Introducing the "Rental Car NexT" app!

A trial version of the free app "NexT" has begun for foreign visitors to Japan, which supports safe driving and sightseeing when renting a car. It is compatible with departures from major rental car companies (airport stores) in Okayama Prefecture. It is available for a limited time from May 19 to August 24, 2025.

It is packed with useful features for driving, such as navigation in English and traditional Chinese, traffic rules quizzes, tourist route guidance, driving diagnosis, etc. If you are using an Android device, please take this opportunity to try it out.

A gift for those who answer the post-use survey!

Anyone who uses the app and answers the questionnaire will receive a Kojima Jeans Traffic Safety embroidered keychain !

What's more, if you get a high score when you return the rental car,

After the drive, a report will be issued that analyzes your driving characteristics. Those with high scores will receive a Tomica miniature car as a gift!

Click here for more details on the flyer

How to install the app

Download the app here