[2025-2026] 【Rental Car Discount Campaign in Okayama Prefecture for Tourists from Abroad】 Guidelines for Implementation For Customers (Foreign Tourists)

• Table of Contents
• Guidelines for Implementation
• Participating Car Rental Companies
• Eligible Participants
• Discount amount (per unit)
• Basic Requirements
• Application Procedure
• Car Rental Procedure
• Precautions
• JNTO: Manners when using a rental car
• NEXCO West Japan: About the Expressway Unlimited Travel Program (SEP)
• 【inquiry】
• Make your driving tour of Okayama safer and more comfortable! Introducing the "Rental Car NexT" app!
• Recommended itinerary
• A gift for those who answer the post-use survey!

Guidelines for Implementation

1. Applicable period: Rental from Sunday, April 6, 2025 onwards, return by Saturday, February 28, 2026

2. Application period: From Tuesday, April 1, 2025 to Monday, February 23, 2026

*Up to 5 days before the first day of rental car use

*Excluding December 26, 2025 to January 4, 2026

(If you plan to use a rental car during the New Year holidays, please apply early.)

Participating Car Rental Companies

① Times Car Okayama Station West Exit Store

② Times Car Okayama Airport Store

③ Times Car Kurashiki Station Store

④ Toyota Rent a Car Okayama Okayama Airport Sore

⑤ Toyota Rent a Car Okayama Station West Exit Plaza Store

⑥ Toyota Rent a Car Okayama Okayama Station West Exit

⑦ Toyota Rent a Car Okayama Kurashiki Station North Exit

⑧ Toyota Rent a Car Okayama Niimi Station Store

⑨ Orix Rent-a-Car Okayama Airport Rental Site

⑩ Heisei Car Rentals Okayama Station Location

⑪ Heisei Car Rentals Okayama Airport Location

⑫ NIPPON RENT-A-CAR Okayama Station East Exit

⑬ NIPPON RENT-A-CAR Okayama Station West Exit

⑭ NIPPON RENT-A-CAR Okayama Airport

⑮ NIPPON RENT-A-CAR Kurashiki Station

⑯ NIPPON RENT-A-CAR Shin-kurashiki Station

Eligible Participants

Individuals with non-Japanese passports (individuals from abroad visiting Okayama Prefecture for the purpose of tourism)

Discount amount (per unit)

Vehicles with a seating capacity of up to 5: 3,000 yen (per vehicle)

Vehicles with a seating capacity of 6 or more: 5,000 yen (per vehicle)

※Times Car・Orix
Rent-a-Car・Heisei Car
Rentals

　The offer applies only to reservations made
for on-site payment at the relevant car rental

 office on the day of use.(The offer does
not apply to prepaid reservations and travel product

 coupons.)

※※Toyota Rent
a Car Okayama・NIPPON
RENT-A-CAR

Applicable to "online prepayment"
and "on-site payment on the day"

(travel agency coupons are not applicable)

Basic Requirements

① The rental car pickup and return must be at a rental office within Okayama Prefecture.

② Stay at least one night at an accommodation facility in Okayama Prefecture.
※The offer does not apply to stays at the homes of relatives, acquaintances, or friends.

Application Procedure

① Apply via the application form (up to 5 days before the first day of use) How to apply (please apply via the link below)

application form

②After confirming the details, you will receive a notification of completion with the acceptance number from the Okayama Prefectural Tourism Federation.

* Applications that do not meet the requirements willreceive a notification stating their ineligibility (via email).

Car Rental Procedure

① Present the completed reservation email at the car rental office where you made the reservation. In addition, present your driver’s license and passport.

② Pay the discounted amount, which is either 3,000yen or 5,000 yen less than the reserved amount. (* Please refer to the discountamount.)

Precautions

①   
※Times Car・Orix
Rent-a-Car・Heisei Car
Rentals　

The offer applies
only to reservations made for on-site payment at the relevant car rental

　office on the day
of use.(The offer does not apply to prepaid reservations and travel product

　coupons.)

※※ Toyota Rent
a Car Okayama ・NIPPON
RENT-A-CAR

Applicable to "online prepayment" and "on-site payment
on the day"

　　　(travel agency
coupons are not applicable)

② When making a reservation, the regular price will be displayed on the website or reservation site of each rental car company.

③You can drop the rental car off in Okayama Prefecture with one-way rental options. (Please inquire about the fee with the car rental company.)

④The offer does not apply to cars returned at locations outside Okayama Prefecture.

⑤Travel product coupons cannot be used for this promotion.

⑥ If the rental car cost is less than the subsidized amount, you will receive a subsidy equal to the actual cost.

⑦This offer can be combined with transportation subsidies from other organizations.

⑧The campaign will endonce the budget limit is reached.

10. Cancellation of Grant

If the application is found to contain false or fraudulent information and does not meet the basic requirements in 6. (If a discount has been applied, a refund will be requested.)

English leaflet

Download the leaflet (English)

Download the leaflet (Traditional Chinese)

Download leaflet (Korean)

JNTO: Manners when using a rental car

JNTO Official Website

NEXCO West Japan: About the Expressway Unlimited Travel Program (SEP)

NEXCO West Japan official website

【inquiry】

Okayama Prefecture Tourism Association, Tourism Promotion Group

Email: subsidy@okayama-kanko.jp

Holidays: Saturdays, Sundays, national holidays, New Year's holidays (December 27, 2025 - January 4, 2026)

Please note that depending on the content of your inquiry, it may take more than two days to process your request.

Make your driving tour of Okayama safer and more comfortable! Introducing the "Rental Car NexT" app!

A trial version of the free app "NexT" has begun for foreign visitors to Japan, which supports safe driving and sightseeing when renting a car. It is compatible with departures from major rental car companies (airport stores) in Okayama Prefecture. It is available for a limited time from May 19 to August 24, 2025.

It is packed with useful features for driving, such as navigation in English and traditional Chinese, traffic rules quizzes, tourist route guidance, driving diagnosis, etc. If you are using an Android device, please take this opportunity to try it out.

Recommended itinerary

From the castle in the sky to the place associated with the Momotaro legend! A course touring Okayama's popular historical spots (Course 1)

Enjoy the tranquil scenery while admiring the five-story pagoda of Bitchu Kokubun-ji Tenmple. Experience the charm of castles at Kinojo Castle and Bitchu Matsuyama Castle, and visit Kibitsu-jinja Shrine, which is associated with the Momotaro legend. This is a course where you can fully enjoy the scenery interwoven with history and nature.

Course 1

Full of local gourmet food and leisure activities! Enjoy one of the best Takaharu resorts in Western Japan (Course 2)

Located downstream of Yubara Dam, this popular hot spring area stretches along the Asahikawa. It has a large amount of hot water, and its high-quality, highly alkaline spring water feels smooth on the skin. The symbol of the hot spring town is the large natural open-air bath "Sunayu", made from hot spring water that bubbles up from the bottom of the river. With the cooperation of the locals, it is open 24 hours a day for free, so you can enjoy the natural hot spring in the midst of nature at any time. It is rated as the "west champion" in the national open-air bath rankings, and you can enjoy baths of different temperatures, such as the beauty bath, fertility bath, and longevity bath.

Course 2

You can also buy Japanese jeans, which are attracting a lot of attention from overseas! Kurashiki Shopping Enjoyment Course (Course 3)

This is a course to enjoy Denim culture at Kojima Jeans Street and Jeans Museum in Kurashiki , a city of textiles, experience Japanese uniforms at Kojima School Uniform Museum, and enjoy shopping at an outlet mall.

Course 3

Be amazed by the starry sky and vast flower fields! Course 4: Enjoy the spectacular views of Okayama

The day after enjoying the beautiful starry skies of Bisei Town, which has been certified as a Starry Sky Preserve by the International Dark-Sky Association (IDA), you can stroll through townscapes that evoke Japan's history and enjoy the seasonal flowers that are unique to Japan.

Course 4

Experience traditional techniques in Okayama! A course that explores the charms of Japanese swords and Bizen Pottery(Course 5)

Japanese swords and pottery are popular among foreign tourists too. This cultural experience course takes you to spots where you can experience the history and craftsmanship of these traditional crafts up close.

Course 5

Amusement park and Setouchi spectacular views course for parents and children (Course 6)

Have fun at Toy Kingdom, a popular amusement park for small children, and enjoy the spectacular view of the Seto Naikai from Mt. Ojigatake . At the end of the trip, relax at Setouchi Onsen Tama no Yu. This is a course for families, filled with play and nature that both adults and children can enjoy together.

Course 6

Refresh yourself with hot springs and nature! Enjoy a theme park in the middle of nature with your family (Course 7)

The next day after soothing yourself in the hot springs, take a stroll around the hot spring town where you can enjoy displays of retro toys and music boxes. This is a course that will refresh your mind and body while interacting with animals at a theme park in the middle of nature and enjoying gourmet food and spectacular views.

Course 7

A gift for those who answer the post-use survey!

Anyone who uses the app and answers the questionnaire will receive a Kojima Jeans Traffic Safety embroidered keychain !

What's more, if you get a high score when you return the rental car,

After the drive, a report will be issued that analyzes your driving characteristics. Those with high scores will receive a Tomica miniature car as a gift!

Click here for more details on the flyer

How to install the app

Download the app here