Just a short trip away is Okayama. -Take a trip to Okayama and experience the local culture of Japan.-

“alo”―a gentle greeting from Okayama.

It stands for “Act Local in Okayama,” an invitation to experience Japan as more than a tourist, to connect with the rhythms of local life.

Today, many visitors will head for the bright lights of Tokyo, the traditional atmosphere of Kyoto, or the vibrant streets of Osaka. This year, people from all over the world will gather for Expo 2025. But will they be able to truly encounter Japan there?

Just a little further―one step beyond the well-trodden path―lies Okayama. A region untouched by mass tourism, where the essence of Japan still breathes quietly.

Serene hot springs. Fruit bathed in sunlight. World-class, quality denim. Blades born out of flame and tradition. Stories echoing throughout halls of learning.

Here, don’t just see Japan. Feel it. Become immersed in it.

Act Local in Okayama.

Let the local charm of Okayama give new meaning to your journey.

The starting point for your trip is the official Okayama Prefecture tourism website.

This is the official website that introduces the charms of Okayama from various angles. In addition to a Toyotomi range of genres, from fruit, nature, food, art, history and culture to hot springs, it is packed with essential information for planning your trip, such as itinerary perfect for Expo visitors, access guides, safety information, and multilingual pamphlets. Start by taking a look here to get a feel for the charms of Okayama as a whole.

Visit the official Okayama Prefecture tourism website

Just a short distance away is Okayama.

After experiencing the excitement of people from all over the world gathering at the Osaka-Kansai Expo, you can discover Okayama by taking a short trip. It's only 45 minutes by Shinkansen from JR Osaka Station. In contrast to the bustling city, Okayama is home to tranquil nature and the lives of its people.

Okayama welcomes travelers with fruits grown in a climate blessed with one of the highest rates of sunny days in Japan, historic hot springs, traditional industries such as world-famous Denim and swords, and a laid-back local atmosphere.

You'll see another side of Japan that you can't get to know just by visiting the Expo. Your experiences in Okayama will surely make your trip even more profound and unforgettable.

Videos for each theme will be released sequentially

We plan to release special videos sequentially, each capturing the charms of Okayama by theme. Fruits, nature, food, art, history and culture, hot springs...

Please look forward to the footage that will enhance the enjoyment of your trip.

• Table of Contents
• Fruit First – The Gateway to Okayama
• Gentle. Wide. Yours. – Okayama Outdoors
• This is How Japan Tastes – In Okayama
• Experience the Art. Embrace the Culture.
• Traditions Live Here – Traditional Culture of Okayama
• Soak, Stay, and Just Be.

Fruit First – The Gateway to Okayama

Okayama is known as the "Fruit Kingdom" for its famous fruit production. Among these, Shine Muscat grapes and white peaches, grown in the warm climate of the Setouchi, are world-class delicacies. During the peak season, you can enjoy a fruit-picking experience at an orchard, making your trip even more special.

Gentle. Wide. Yours. – Okayama Outdoors

Okayama is blessed with abundant nature, including the Hiruzen-kogen Heights in Maniwa City . Not only are the scenery beautiful throughout the seasons, but the grazing cows and clean air will refresh your mind and body. Here you will find a simple, open nature that has not been overly touristy.

This is How Japan Tastes – In Okayama

The bountiful seafood of the Setouchi and the vegetables and fruits grown in the mountains... Okayama's cuisine is appealing for its delicate flavors that make the most of the natural flavors of the ingredients themselves. Local cuisine prepared by local chefs and Japanese cuisine made with fresh ingredients convey to visitors the depth of Japanese food culture.

Experience the Art. Embrace the Culture.

Okayama is a place where nature and art resonate with each other. At contemporary art museums and outdoor exhibition facilities, you can experience artworks that are integrated into the landscape. Here, you can escape from your daily life and experience the artworks, freeing your own sensibilities.

Traditions Live Here – Traditional Culture of Okayama

With shrines boasting over a thousand years of history and Bizen Pottery techniques that have been passed down through the generations, Okayama is a city where Japanese traditions still live on. By experiencing the architecture and crafts, you can feel the depth of the culture that is deeply rooted in the land.

Soak, Stay, and Just Be.

Okayama 's hot spring resorts, including the Mimasaka Sanyu, have long been beloved as places of healing. Surrendering yourself to the hot springs and spending quiet time at an inn is a luxurious experience that will help you forget about everyday life. It will gently envelop your mind and body at the end of your trip.